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Robert Coorey is obsessive about creating incredible marketing results and helping people succeed at entrepreneurship. Besides currently being the Director of Global Business at E-Web Marketing, Australia's top online marketing agency, he's also the author of Email Marketing that Sells, and now he continues to share his enthusiasm and knowledge in his new book Feed a Starving Crowd. What does starvation have to do with marketing? The title refers to people out there who are hungry for certain products and services. You, as the entrepreneur, need to find out what they are hungry for, how to make or keep them hungry, and then provide a means to satisfy their hunger, as well as make them aware that you have what they are craving. Here is just one of the brilliant pieces of advice he offered about creating sales copy for your products:
"And everyone is alone when he or she is reading your sales copy. You're not talking to an audience of 1,000 people. You're having a personal conversation with one person. What does this mean? It means you can get emotional, and it means you should write your copy with the frame of mind you would have in writing a personal letter to a friend." . What does starvation have to do with marketing? The title refers to people out there who are hungry for certain products and services. You, as the entrepreneur, need to find out what they are hungry for, how to make or keep them hungry, and then provide a means to satisfy their hunger, as well as make them aware that you have what they are craving. |
